Expectations High For NASCAR On NBC Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
SBD/August 15, 2013/Media
ESPN Signs Fox Sports' Jason Whitlock, Capping Series Of High-Profile Moves
Published August 15, 2013
REUNION TOUR: Olbermann appears on one of four covers of THE HOLLYWOOD REPORTER's Aug. 23 issue, titled "The Sports Issue," and the magazine's Marisa Guthrie writes Olbermann's return to ESPN "marks one of the most improbable reunions in television history." The two-year "multimillion-dollar deal" was brokered by Olbermann's agent, Nick Khan of CAA, and his manager, Michael Price, and will "restore him to a network that despite Olbermann's 16-year hiatus still employs some of his fiercest detractors." It also will "give one of the more prominent serial feuders in the industry ... a perch with a bullhorn." Olbermann for ESPN "represents heavy-duty firepower," and he is "not about to let his personality get in the way of his prize." Skipper characterizes the hire as a "calculated gamble." Skipper: "It comes down to deciding if the potential upside will outweigh the potential downside. I am not naive going into this. I am optimistic; I believe it's going to work. And if it does work, there is very significant upside for us" (HOLLYWOOD REPORTER, 8/23 issue).