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SBD/August 15, 2013/Media
Regis Philbin Ready For His Shot In The Sports Media World As Co-Host Of FS1 Show
Published August 15, 2013
RING THE BELL: UFC President Dana White called Saturday's UFC Fight Night 26: Mauricio Rua-Chael Sonnen event on FS1 "the best television card" in the promotion's history. USA TODAY's John Morgan writes UFC programming will be "one of the channel's core features, and Sonnen's marketability is a key reason for his role in the debut card's main event." Sonnen is "establishing himself as a top MMA analyst for Fox Sports as well" (USA TODAY, 8/15).
MEASURING SUCCESS: SPORTS ON EARTH's Will Leitch wrote FS1's success "all comes down to data. Specifically: Who has the games people want to watch?" All the new "personalities, shows and branding exercises -- it's all pointless, because the primary reason people watch sports networks is, of course, to watch live sports." The reason NBCSN and CBSSN have "struggled is not because they have dumb shows or poor brand strategies." It is "just that they don't have the live programming yet." Fox has "more sports rights than NBC does, with college football and the NFL and UFC and the World Cup and tons more things that can both be shown and promoted" on FS1. Meanwhile, ESPN "has a little bit of everything." That is "where these wars will be won." Leitch: "I'll be watching Fox Sports 1 when it launches, and if there's a show or two on there I like, I'll make sure to check it out occasionally. But I'll only make an appointment to watch the channel when there's a game I want to watch" (SPORTSONEARTH.com, 8/14). Meanwhile, in West Palm Beach, Dave George writes competition from FS1 will make ESPN "better, not just increasingly wider." ESPN already has "added an extra hour" to “College GameDay," and the "bigshots at Bristol are holding extra meetings and pushing for brighter ideas" (PALM BEACH POST, 8/15).
NO NEED TO OVERREACT: Fox Sports Senior VP/Programming & Research Mike Mulvihill spoke at a trade conference yesterday and said he "won't overreact" to the ratings for FS1 "based on early numbers after launch." He also considers the net's first 100 days "a fair time to look" (CABLEFAX DAILY, 8/15).