SBD/August 15, 2013/Marketing and Sponsorship

Northwestern Mutual To Title Sponsor Tiger Woods' World Challenge Event In December

The Tiger Woods Foundation yesterday announced that Northwestern Mutual has signed on as title sponsor of the 15th annual World Challenge, set for Dec. 2-8 at Sherwood Country Club in Thousand Oaks, Calif. The event, recognized as an unofficial money event by the PGA Tour, features Woods and 17 other pros competing for a $1M top prize. It is co-sponsored by the PGA Tour and benefits the foundation's college-access programs. Northwestern Mutual was the presenting sponsor of the '12 event (Tiger Woods Foundation). GOLFCHANNEL.com's Will Gray noted the '12 tourney was "conducted without a title sponsor." It has had "three previous title sponsors across its 14-year history, most recently Chevron, which sponsored the event" from '08-11. Without a title sponsor last year, Woods "reportedly stepped in to fund" the $4M purse. Though it "will not count as an official event" during the '13-14 PGA Tour regular season, the event was "added to the Tour's schedule last month" (GOLFCHANNEL.com, 8/14). In Milwaukee, Stacy Vogel Davis noted Northwestern Mutual has "increased its sponsorships in the last few years," most notably as a "major sponsor of NCAA March Madness" (BIZJOURNALS.com, 8/14).
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