Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation
SBD/August 14, 2013/Media
NBCSN, CBSSN Focus On Acquiring Smaller Sports, More Original Programming
Published August 14, 2013
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JOCKEYING FOR POSITION: VARIETY's Rick Kissell wrote NBCSN and CBSSN are "staying in their lanes" in their "bid to chase down ESPN." Each net "recently streamlined its name, significantly increased its number of live programming hours, and is aggressively looking for ways to deliver more 'shoulder programming' on the backs of its parent broadcaster’s marquee events." CBS Sports President David Berson "points to Jim Rome’s weeknight show and the launch earlier this year of a 24/7 CBS Sports Radio national network as part of an effort to better use all of the Eye’s assets and talent." Former CBS Sports Exec Producer Rick Gentile said that that while CBSSN "has grown, it should have more college basketball on air, especially during March Madness." Meanwhile, NBCSN's Miller said, "We look for sports that lead to great storytelling that we can showcase in an exclusive way" (VARIETY.com, 8/13).