SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 14, 2013/Marketing and Sponsorship
Earnhardt Ganassi Racing Parts Ways With Montoya, But Target Deal Stays With Team
Published August 14, 2013
DREAM A LITTLE DREAM: SPORTING NEWS' Bob Pockrass wrote yesterday's announcement that Brian Vickers will drive the '14 and '15 Sprint Cup seasons with full-season backing from Aaron's "was nowhere near a foregone conclusion, and far from a rubber stamp." Aaron’s "has a CEO who is 18 months on the job, and a chief marketing officer who joined the company in January." Vickers "got off to a good-but-not-great start to the season," and Hendrick Motorsports is "courting Aaron's to pour more money into 17-year-old Chase Elliott’s career." Vickers said, "Educating them on who I was, educating themselves on the sport and MWR was a long process with a lot of unknowns." Pockrass noted Vickers "had to work off the track -- he attended the Aaron's national sales meeting, where he got to know the Aaron's brass" (SPORTINGNEWS.com, 8/13).