Cam Newton Enjoying Foray Into Fashion Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions NASCAR Hires Brent Dewar As COO Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Sponsors, Non-Sponsors Gear Up For World Cup Marketplace Roundup Ditka Wine Sales Up After Brand Overhaul
SBD/August 14, 2013/Marketing and Sponsorship
Earnhardt Ganassi Racing Parts Ways With Montoya, But Target Deal Stays With Team
Published August 14, 2013
DREAM A LITTLE DREAM: SPORTING NEWS' Bob Pockrass wrote yesterday's announcement that Brian Vickers will drive the '14 and '15 Sprint Cup seasons with full-season backing from Aaron's "was nowhere near a foregone conclusion, and far from a rubber stamp." Aaron’s "has a CEO who is 18 months on the job, and a chief marketing officer who joined the company in January." Vickers "got off to a good-but-not-great start to the season," and Hendrick Motorsports is "courting Aaron's to pour more money into 17-year-old Chase Elliott’s career." Vickers said, "Educating them on who I was, educating themselves on the sport and MWR was a long process with a lot of unknowns." Pockrass noted Vickers "had to work off the track -- he attended the Aaron's national sales meeting, where he got to know the Aaron's brass" (SPORTINGNEWS.com, 8/13).