McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States Hawaii Hoping To Land New UA Deal Harden's Debut Adidas Shoe Panned By Critics AmEx Using Holograms In U.S. Open Activation Panini Launches NFL Effort Around Rookies Chunky Soup Debuts New NFL Campaign Tom Brady Launches Line Of Healthy Snacks
SBD/August 14, 2013/Marketing and Sponsorship
Be Yourself: Jason Dufner's Everyman Persona Works Well For His Sponsors
Published August 14, 2013
ALREADY LOOKING TO LEAVE? BLOOMBERG NEWS' Mason Levinson reports Dufner's win last weekend "fortified his plan to retire from golf in the next few years." He said, "The plan is coming together really well. I've got a five-year exemption now, so that would take me to 41. Maybe I'll push it back one year." Levinson notes Dufner's "emotion-free demeanor on the course and everyman appearance off it has made him an Internet star, placing Dufner in prime position to capitalize on a lifestyle that he's not sure how long he'll want." Dufner: "There's other things to life than chasing a golf ball. ... Vijay Singh, he's a golf junkie. Lee Trevino: golf junkie. Tom Kite: golf junkie. I'm not a golf junkie" (BLOOMBERG NEWS, 8/14).
CAN'T ESCAPE IT: Dufner this week is making the media rounds, and an appearance on CNBC's "Squawk on the Street" included a discussion about "Dufnering," an Internet meme that went viral after he was photographed slouching on the floor in a children's classroom this spring. Dufner said, "It's amazing with social media these days how fast things can get around. That was the No. 1 trending thing on Twitter there for a couple days actually and people keep sending me stuff. I'm fine with people sending me stuff, but it's weird when you get into their pets. That's a little weird to me." CNBC's Kelly Evans noted, "It's a weird world out there" ("Squawk on the Street," CNBC, 8/13).