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SBD/August 14, 2013/Facilities
Blazers' McGowan Discusses Moda Naming-Rights Move, Company's First Sports Deal
Published August 14, 2013
TAKING FANS BY SURPRISE: KATU-ABC's Debora Knapp noted Portland residents knew the name change "was coming, but let's just say the announcement caught a lot of fans by surprise." KATU's Dan Cassuto noted many fans "expected a big, familiar sponsor to takeover the name of the Rose Garden." McGowan said the opportunity for Moda Health to gain name recognition is “one of the reasons why they're interested in doing this partnership.” Johnson said, "We have not actually advertised for the last four or five years, and we felt that this was a time that we would commit some resources." Trail Blazers announcer Mark Mason said he is “still getting used to it” and that Moda Center “sounds like a Russian car when you first hear it.” However, he added, “It’s proof that advertising works. It’s on the lips of two million Portlanders today, so already it’s a good buy” (KATU-ABC, 8/13). However, KGW-NBC’s Pat Dooris said of the arena's name, “Now that it’s changing, a lot of people do not like it. In fact there’s even a Facebook page and an online petition to try and change it back” (KGW-NBC, 8/13). KPTV-Fox's Ben Senger said, "Some people, no matter how long this goes on with the new name, will still be calling the building the Rose Garden" (KPTV-Fox, 8/13).