Former Packers PR Dir Passes Away Boston Marathon Sponsor Cautious In Marketing Carson, Inglewood Stadium Reps Meet With NFL Grizzlies, Memphis Airport Reach Three-Year Deal 49ers Address Turf Issues Ahead Of Super Bowl 50 Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity NFL's Grubman Wants Signs Of Progess In Oakland Nike Close To Taking Over NBA Apparel Rights
Upcoming Conferences and Events
SBD/August 13, 2013/Marketing and Sponsorship
IMG Picked To Run New Licensing Agency For Former NFL Players
Published August 13, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
FORMER PLAYERS URGED NOT TO OPT OUT: Haynes said he believes based on IMG’s experience with colleges and representing retired players such as Pro Football HOFer Joe Montana for marketing that there is a strong business for group licensing former players. He urged former players not to opt out of the settlement, which would remove them from the new agency. “We hope the players stay as part of the class because we think there is value in having players in, and hope that opt outs are at a minimum,” Haynes said. Players have until Aug. 30 to opt out. The retirees’ board, created by the preliminary settlement, chose IMG over two other parties, including Insignia, sources said. 16W Marketing informally advised IMG on its bid, and may be retained in the future as consultant. Right now, the former retirees are known as the Pro Football Retired Players Association, though Haynes said the agency could have a different name. IMG receives a fee as dictated by the court. It should take two to three years, Haynes added, to build up the agency into a viable business.