SBD/August 12, 2013/Marketing and Sponsorship

James Hinchcliffe, GoDaddy Seem Likely To Extend Andretti Autosport Partnership

Hinchcliffe is helping Go Daddy with recruiting software talent from rivals
IndyCar driver James Hinchcliffe will be "free to negotiate with teams for a 2014 ride by the middle of August, but in reality there are only two real possibilities" for him according to Jeff Pappone in a special to the GLOBE & MAIL. Hinchcliffe's contract with GoDaddy "expires at the end of the season but talking to its newish chief executive Blake Irving, it sounds like an offer to continue with the company is in the cards for Hinchcliffe." Irving said the company is “incredibly happy” with Hinchcliffe and its relationship with Hinchcliffe’s team, Andretti Autosport. Hinchcliffe’s timing "has been pretty good for Go Daddy, too, with his May win in Brazil coming as the Internet services company was in the midst of preparing for a move into Latin and South America later this year and early in 2014." He also is a "big part of the company’s plans to expand into Canada, although Irving sees him as someone who can market Go Daddy just about everywhere." Meanwhile, Hinchcliffe is "helping Go Daddy with recruiting after heading to Seattle this week to appear at a job fair where his backer hoped to lure software talent away from some of the companies out west, including Microsoft." Although his name has been "linked to some other series such as Formula One, the only other logical place Hinchcliffe could land is likely the Chip Ganassi outfit, whose long-time partner Target has just embarked on the largest ever retail expansion into Canada" (GLOBE & MAIL, 8/9).
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