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SBD/August 9, 2013/Marketing and Sponsorship
Beer Crafted After Real Salt Lake G Nick Rimando A Hot Seller At Rio Tinto Stadium
Published August 9, 2013
SELLING LIKE HOT CAKES: Both Rimando and Manning referred to the idea of selling the brew at the stadium as a "no-brainer," and sales thus far show why. Not only is the beer doing well at Rio Tinto, but it also is the best-selling of the four Unsacred beers at retail. Epic does not currently have any plans to expand distribution of Rimando's Wit to other markets, but Malachowski said that could change if demand warrants it. Malachowski added that the company is generally pleased with the association thus far, and Rimando echoed those sentiments. "Still to this day, I'm getting people sending me pictures of them purchasing beers at the store with my face on the beer," Rimando said. "People ask me where they can get it, and multiple stores that I go to say they're already sold out of it, so I think it's been a success so far. I think it's a great deal to have in this market."