Menu
Colleges

BYU Quickly Backtracks On Placing "Core Values" On Back Of Football Jerseys

BYU football coach Bronco Mendenhall had announced on Thursday that the back of the team's jerseys this season would feature the "core values of his football program -- Spirit, Tradition and Honor" -- instead of player names, but hours later, the coach "decided it would be for one game only after listening to the concerns of players in a team meeting," according to Jay Drew of the SALT LAKE TRIBUNE. Mendenhall wrote on his Twitter account, "Talked to my team tonite (sic). They want to wear tradition spirit honor on jerseys for homecoming only. Last names for rest of the year. PERFECT!" Drew notes the players -- and "seemingly everyone else in the program except Mendenhall -- first learned of the change when they found their 2013 jerseys hanging in the locker room on Thursday afternoon." The players said that they "didn’t even get a chance to pick the value they would wear." Many players were "stunned and incredulous." BYU LB Kyle Van Noy said, "I am not really sure how I feel about them yet. One thing I have enjoyed about playing here at BYU is having the last names on the backs of the jerseys." BYU Associate AD/Communications Brett Pyne confirmed that the jerseys with the core values on the back will be worn only "when the Cougars play host to Georgia Tech" on homecoming. The words Spirit, Tradition and Honor are "spelled out in large letters on the field at LaVell Edwards Stadium, and were on the South side of the stadium until new scoreboards were installed last summer." News of the change "drew mostly a firestorm of criticism on Twitter and other social media outlets, and even several former Cougars weighed in that it was a bad idea" (SALT LAKE TRIBUNE, 8/9). In Utah, Jeff Call writes Mendenhall "unwittingly caused a big distraction for his team" with the jersey change. BYU RB Jamaal Williams said, "We understand what they’re trying to do, but we still want our last names on there" (DESERET NEWS, 8/9).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/09/Colleges/BYU.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/08/09/Colleges/BYU.aspx

CLOSE