SBD/August 8, 2013/Marketing and Sponsorship

UMB Bank Signs Seven-Year Deal To Title Sponsor Field Club At Sporting KC Stadium

Sporting Park with the UMB deal now has three major sponsorships
UMB Bank has signed a seven-year deal with MLS Sporting KC "to become the title sponsor of the Field Club at Sporting Park," according to James Dornbrook of the K.C. BUSINESS JOURNAL. The K.C.-based bank plans to "post signs throughout the area, including iconic photographs of the Kansas City area and of Sporting KC matches." The agreement also includes the stadium entryway, "where all the premium ticket holders enter." The deal marks the team's "third major sponsorship at the stadium." Jersey sponsor Ivy Funds also sponsors the Exec Level Suites, while Boulevard Brewing Co. "is the sponsor of the Members Club." Sporting KC Chief Revenue Officer Jake Reid said, "We've been trying to find the right fit for them for a while and I think the Field Club works great. Obviously commercial is an important area they are looking at with us, and that is where many of our top business community leaders are at during our matches." UMB President & COO Peter deSilva: "The Field Club is just a perfect place for us to entertain our clients, to show them the power of the UMB and Sporting Kansas City brands working together" (BIZJOURNALS.com, 8/8).
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