Rolex Signs Multityear Extension With DIS Three FIFA Sponsors Decline To Renew Deals Seahawks Go On Trademark-Filing Spree GoPro Signs Sponsorship Deal With NHL Microsoft, Nationwide Announce Super Bowl Ads Coates Golf Sees Early Success Marketplace Roundup PBR Re-Ups With Top Sponsor Ford Ingersoll Rand Signs NASCAR Deal Univ. Of Cincinnati Switching To Under Armour
Upcoming Conferences and Events
SBD/August 8, 2013/Marketing and Sponsorship
Bilas Discusses Role In NCAA Website Controversy, Favors Policy Changes
Published August 8, 2013
FORMER PLAYERS STILL SELL: In Kentucky, John Clay writes Bilas' website search "hit the gold standard for hypocrisy." What was "particularly embarrassing was the fact the have-no-shame NCAA continues to sell LSU No. 7 jerseys despite the fact Tyrann Mathieu was kicked out of school last year for drugs." The organization also "continues to sell Ohio State No. 5 jerseys despite the fact Terrelle Pryor's college playing career ended when he exchanged memorabilia for tattoos." There is "something wrong with a system in which, for example, the University of Kansas book store is currently selling baseball caps stitched with the No. 22 before Andrew Wiggins, who happens to wear No. 22, has even played a college game" (LEXINGTON HERALD-LEADER, 8/8).
REMEMBER ME? In L.A., Gary Klein notes on USC's team page on the NCAA website there is an item for sale under collectibles "titled 'Mounted Memories USC Trojans Reggie Bush Autographed 8" x 10" Photo.'" The signed photo shows Bush "sprinting away from Oklahoma players during the 2005 Bowl Championship Series title game." USC as part of the penalties for violations by Bush during his time at the school was "ordered to disassociate from Bush and to remove all references to him on campus, including photographs and the school's Heisman that was displayed in Heritage Hall." The NCAA yesterday did not respond when asked about the item. A USC spokesperson declined to comment (L.A. TIMES, 8/8).
NEXT CASE: USA TODAY's Steve Berkowitz reported lawyers for former Arizona State QB Sam Keller in his lawsuit against the NCAA have "filed a proposed class-action suit in a federal court in California against two companies involved with helping schools market and sell athletes' photographs and associated merchandise such as frames and calendars through their athletics websites." The suit's named plaintiff is former UTEP football player Yahchaaroah Lightbourne. This is "at least the fourth case related to college athletes' names and likenesses being pursued in a federal court" (USATODAY.com, 8/7).