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SBD/August 7, 2013/Marketing and Sponsorship
Eli, Peyton Manning Channel Timberlake-Samberg SNL Videos For New DirecTV Ads
Published August 7, 2013
TOUCHDOWN! ADWEEK's Gabriel Beltrone wrote, "At first you'll hate it, but then you won't be able to stop watching." After a couple minutes "of rubbernecking, you'll see Eli burst through a large portrait of Alexander Graham Bell and realize you've been beaten about the head with stupidity to the point that you can't help but laugh" (ADWEEK.com, 8/6). SI.com's Chris Burke wrote this spot "raised the bar ... putting 'Football on Your Phone' immediately into the pantheon of greatest commercials featuring athletes" (SI.com, 8/6). NFL.com's Dan Hanzus wrote, "Say this for Peyton and Eli Manning: They aren't afraid to be ridiculous for the sake of entertainment." Eli is "absolutely rocking a curly wig that summons memories of 1999-era Justin Timberlake." Peyton is "dressed like an aging European nightclub patron." They are both "woeful in their lyrical delivery." Hanzus: "Our favorite part is probably when Eli disrespects the memory of Alexander Graham Bell. But really, this is a tour de force all around" (NFL.com, 8/6).
INCOMPLETE PASS: FOXSPORTS.com's Ross Jones wrote, "I love when NFL players -- let alone quarterbacks -- go out on a limb and show different sides of their personalities, but this is different. ... I watched this video and didn't laugh out loud once." Jones: "Maybe I'm in the minority, but this was a swing and a miss" (FOXSPORTS.com, 8/7).
TWITTER REAX: SI.com's Jimmy Traina wrote, "Don't want to oversell this, but this Peyton & Eli Manning rap/R&B video is the greatest thing you will see today." Blogger Steve DelVecchio: "Manning brothers have officially won the offseason with this amazing rap video." The Washington Post's Cindy Boren wrote, "The Mannings put football on your phone and football in your pants. It's for DirecTV and it's ... mesmerizing." Newsday Sports' official feed stated, "Peyton Manning already a commercial genius, but Eli's Will Ferrell hair in new RAP VIDEO is pure brilliance."