SBD/August 7, 2013/Leagues and Governing Bodies

PGA Of America's Beyond The Green Program Looks To Draw More Women To Golf

About 45 female professionals on Monday attended the PGA of America’s Beyond the Green initiative, a program that "hopes to change" the low numbers of women playing golf, according to Caurie Putnam of the ROCHESTER DEMOCRAT & CHRONICLE. PGA data shows that "only 19 percent of all golfers are female," and while the industry generates $68B annually, "just 18% of industry spending is by women." Beyond the Green in addition to "giving attendees the VIP treatment, addressed some of the obstacles and myths of the game, like time commitment, cost, and a fear on behalf of players of not being adequate." Golf Channel Exec Producer Molly Solomon said at the event, "Twenty years ago, like a lot of you in this room, I didn’t play golf. Golf is a great male/female equalizer. It helped me build bridges." Solomon "stressed the need for women to mentor and sponsor each other." PGA Women's & New Market Initiatives Dir Sandy Cross said, "I feel like there was great excitement and buzz from the women here. They got an up close, inside feel of the sport." Putnam noted Monday’s event was "just the second Beyond the Green experience held by the PGA" (ROCHESTER DEMOCRAT & CHRONICLE, 8/6).

PARK'S AVENUE: ESPNW's Melissa Isaacson wrote Inbee Park failing to win a calendar grand slam at the Ricoh Women's British Open last weekend "should not stop the LPGA from riding Park's achievement of three in a row for everything it's worth in order to promote women's golf, a sport that still needs all the help it can get." But "is it possible to wring more attention from Park when her accomplishments did not get the attention they deserved even before she was essentially blown out of the British?" LPGA CMO Jon Podany said that it is "not enough for the Golf Channel telecasts of tournaments to attract viewers, and that the LPGA is working with the network to put the spotlight on women's golf across all its shows and platforms." The same applies to the LPGA's int'l TV partners "through special programming, as well as 'paid marketing' through advertising in digital and print mediums." The LPGA also is "working to increase its tournament telecasts and to bring at least a few of them to network TV." It is "not always within the LPGA's control, though." Had Park won the British Open, she still was "headed back to her home in South Korea on Monday, thus severely limiting how much mileage the LPGA could have generated" in the U.S. (ESPNW.com, 8/5).
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