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PGA Of America's Beyond The Green Program Looks To Draw More Women To Golf
Published August 7, 2013
PARK'S AVENUE: ESPNW's Melissa Isaacson wrote Inbee Park failing to win a calendar grand slam at the Ricoh Women's British Open last weekend "should not stop the LPGA from riding Park's achievement of three in a row for everything it's worth in order to promote women's golf, a sport that still needs all the help it can get." But "is it possible to wring more attention from Park when her accomplishments did not get the attention they deserved even before she was essentially blown out of the British?" LPGA CMO Jon Podany said that it is "not enough for the Golf Channel telecasts of tournaments to attract viewers, and that the LPGA is working with the network to put the spotlight on women's golf across all its shows and platforms." The same applies to the LPGA's int'l TV partners "through special programming, as well as 'paid marketing' through advertising in digital and print mediums." The LPGA also is "working to increase its tournament telecasts and to bring at least a few of them to network TV." It is "not always within the LPGA's control, though." Had Park won the British Open, she still was "headed back to her home in South Korea on Monday, thus severely limiting how much mileage the LPGA could have generated" in the U.S. (ESPNW.com, 8/5).