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SBD/August 7, 2013/Franchises
Bettman Expresses Confidence In Phoenix Market As IceArizona Takes Over Coyotes
Published August 7, 2013
BETTING ON PHOENIX: SI.com's Stu Hackel noted NHL owners "are no longer subsidizing a team that has lost" around $20-$25M per year. The league has "won a hard-fought battle to hold on to the 12th largest TV market in the U.S., a region with a fair amount of Northern transplants and vacationers, and provided the franchise one more chance -- maybe one last chance -- to grow roots in the desert under more stable conditions." What IceArizona "faces now could be even more formidable: making the Coyotes a successful business." It has "never been one and some doubt it ever can be" (SI.com, 6/8). Bettman said Coyotes fans can now "unabashedly, without restraint, give their emotions to this team" (SPORTINGNEWS.com, 7/6).