In New Jersey, Carmine Galasso profiles Breeders' Cup Senior VP & CMO DREW SHEINMAN, who ahead of this year's Nov. 1-2 races at Santa Anita Park "invited more than 40 'influencers' from the sports or marketing fields" to the Belmont Stakes. Sheinman said, "These are pretty sophisticated people, but the prerequisite, by design, was that they had to have not even been to a horse race. They came away, from phone calls and emails, saying this was the most fun experience they ever had. To which I told them, 'Wait till you get to the Breeders' Cup.' It was the eating, the drinking, the gambling, the fashion, the lifestyle, being taken to the paddock -- there's nothing like that rarefied air" (Bergen RECORD, 8/6).
NAMES: PRESIDENT OBAMA yesterday honored about a dozen former Negro League players at the White House for their "contributions to American history, civil rights and athletics" (AP, 8/5)....A suspect yesterday was "arrested in connection with a burglary" at the home of Baseball HOFer HANK AARON, whose Atlanta home last month was "targeted by thieves who stole jewelry" and two BMWs (AJC.com, 8/5)....Cowboys CB ORLANDO SCANDRICK has "put his house in Hollywood Hills on the market" for $2.85M. He bought the house for $2.1M (LATIMES.com, 8/5).
IN MEMORY: Former NHLer SHAWN BURR died yesterday at the age of 47 (DETROIT FREE PRESS, 8/6)....Services for late Pro Football HOFer ART DONOVAN are scheduled for Friday at 11:00am ET at the Cathedral of Mary Our Queen in Baltimore (BALTIMORESUN.com, 8/5).
