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SBD/August 6, 2013/Media
NFL Consolidates Its Mobile Apps Under A Single Redesigned, Rebranded Entity
Published August 6, 2013
DIFFERENT VISIONS: AD AGE's Mike Skogmo wrote of the NFL and NBA, "One has embraced online video, and the other has dropped the ball entirely." The "industry-leading online video presence belongs" to the NBA, while the NFL has "trailed inexplicably." The NBA with more than four million subscribers "boasts one of the most popular YouTube channels in the world." By contrast, the NFL has "no YouTube presence, though if it did, success would be virtually guaranteed." The video content "on its own website notwithstanding, take one look at NFL.com and it's clear that video is not the focus." Skogmo: "Why has the NFL resisted? Without any word from the league, we're left to speculate. Does it see YouTube as a threat to its lucrative TV distribution?" Perhaps it is "worried that an endless supply of bone-crunching football clips available 24/7 for viewing and replay will feed into the growing movement that accuses the game of being too dangerous." Although it is "a slim possibility, considering the league's immaculate track record, the NFL's business brass simply may have made a poor judgment." For an organization that is "highly esteemed and generally lauded for being on-point in every aspect of its business and marketing operations, ignoring YouTube seems decidedly off point" (ADAGE.com, 8/2).