Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/August 6, 2013/Marketing and Sponsorship
Published August 6, 2013
LICENSE TO DRIVE: In Indianapolis, Anthony Schoettle reports Angie's List beginning with last Sunday's Honda Indy 200 at Mid-Ohio will sponsor IndyCar driver Tristan Vautier's No. 55 Honda "for several more races this year." Terms of the deal were not disclosed. Angie's List also will sponsor Vautier "at the GoPro Grand Prix of Sonoma, the Shell and Pennzoil Grand Prix of Houston and in the season finale at the MAVTV 500" (INDIANAPOLIS BUSINESS JOURNAL, 8/5 issue).
SILVER BULLET BAND: In Birmingham, Alan Alexander reports Coors Light "will be the official sponsor of the Crimson Tide Sports Network and Auburn Sports Network" for the '13-14 academic year. Per the deal, Birmingham-based AlaBev "will be the main distributor of the beer" (BIZJOURNALS.com, 8/5).