SBD/August 6, 2013/Marketing and Sponsorship

Cash Call: Ray Rice Returning For A Fourth Year As Spokesperson For M&T Bank

Commercials featuring Ray Rice will begin appearing later this month
Ravens RB Ray Rice is returning for a fourth season "as a spokesman for M&T Bank," according to Gary Haber of the BALTIMORE BUSINESS JOURNAL. Rice will "appear in TV, print and radio ads for M&T and make personal appearances on behalf of the bank." M&T Bank VP/Corporate Communications Phil Hosmer said that commercials starring Rice "are currently in production and will begin appearing later this month." The bank did not disclose how much Rice is being paid for his participation. Haber noted before Rice, the bank used Ravens TE Todd Heap in advertising. Meanwhile, as part of M&T's sponsorship with the Ravens, it will "be giving away Ravens' Super Bowl championship car magnets" later this month at its branches in the Baltimore region. This will be the "eighth year M&T has been giving out the magnets." M&T has held the naming rights to the team's stadium since '03 (BIZJOURNALS.com, 8/5).
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