SBD/August 6, 2013/Marketing and Sponsorship

Colts Sign Five-Year Deal Keeping Toyota As Team's Official Vehicle

Toyota has signed a five-year deal with the Colts, extending the automaker's status at the official vehicle of the team. As part of the deal, Toyota is in the process of constructing a sponsored area at Lucas Oil Stadium. The Toyota Concourse, set to open for the Colts' preseason game against the Bills this Sunday, includes a video wall that will run footage of the company's Indiana factory, a static display of a '13 Toyota Highlander SUV and a pair of 6-D monitors featuring Colts players and company products. Toyota will also have signage on the team's away game press backdrop (Toyota).
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