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SBD/August 6, 2013/Leagues and Governing Bodies
Youth Movement: NASCAR Searching For Young Stars To Challenge Jimmie Johnson
Published August 6, 2013
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MARKET WATCH: Watkins Glen Int'l Speedway President Michael Printup said that he "expects a large Western New York crowd" at this weekend's Nationwide and Sprint Cup Series races. He said that WGI officials will be "ramping up a Buffalo-heavy marketing effort to attract more local race fans." Printup said, "Buffalo should be our No. 1 market. We should be taking better advantage of it." Printup said that ticket sales "are going well, with attendance expected to be its highest in 11 years." In Buffalo, James Fink noted more than 94,000 fans "are expected" for Sunday's Cheez-It 355 At The Glen and "as many as 160,000 people for the entire weekend" (BIZJOURNALS.com, 8/5).