A crowd of 44,439 attended Saturday's Broncos scrimmage at Sports Authority Field at Mile High "hoping to see improvements on the field, but they also got a look at the improvements to the stadium's concourse, video boards and sound system," according to Caitlin Swieca of the DENVER POST. The Broncos this offseason spent more than $32M on stadium improvements, "including a new video board that is three times larger than the original one." At 8,800 square feet, the "mammoth high-definition screen in the south end zone will be the third-largest in the NFL." The Broncos also "upgraded the two video boards on the north side and the LED ribbon circling the stadium." Additionally, the stadium's concourses "received upgrades in lighting," while old speakers from the seating bowl were "moved to the concourses, and concessions signs have been replaced by digital menu boards." Broncos Senior VP/Business Development Mac Freeman said that all advertising "from now on will be digital, but that the amount of advertisements will be about the same." Swieca noted the extra space will be "used to display scores from around the league and fantasy football statistics." The Broncos also "installed a new sound system," while Verizon, T-Mobile, Sprint and AT&T have "added new systems to improve the strength of cellphone service within the stadium" (DENVER POST, 8/4). The Broncos "brought in Sony to revamp the control room" at the stadium, which "now has the latest high-definition technology and has capabilities to analyze four times the number of camera angles for instant replays" (Colorado Springs GAZETTE, 8/4).
