SBD/August 2, 2013/Media

Print All
  • Fox' New Deal For NASCAR Extends To '24, Includes First Half Of Nationwide Series

    Fox will air 16 NSCS races, 14 NNS races and the entire CWTS season through '24

    Fox Sports and NASCAR closed a new $3.8B TV rights agreement that adds three Sprint Cup races, 14 Nationwide Series races and two years to the deal the broadcaster cut with NASCAR last fall. The $3.8B price tag is $1.4B greater than the eight-year deal Fox signed with NASCAR last year. That eight-year, $2.4B agreement included 13 NSCS races and the entire Camping World Truck Series through '22. The new 10-year deal gives Fox 16 NSCS races, 14 NNS races and the entire CWTS season through '24. NASCAR and Fox declined to comment on terms of the agreement. Between '15-22, NASCAR will collect more than $8.2B in media rights from Fox and NBC, which signed a 10-year, $4.4B deal two weeks ago. The networks together will pay an average of $820M a year, a 46% increase from the $560M that NASCAR currently receives annually from Fox, Turner Sports and ESPN. Sources said that the deal Fox cut with NASCAR last fall gave the broadcaster the first right to negotiate on the first half of the NNS season if ESPN, which currently holds those rights, opted not to retain them. ESPN passed on renewing its NASCAR rights in early July, triggering the clause in Fox’ contract and allowing the broadcaster to scoop up the NNS. The deal with Fox closes out all of NASCAR’s remaining inventory. Fox will air the first 16 NSCS races and first 14 NNS races annually beginning in '15. NBC will air the subsequent 20 NSCS races and 19 NNS races. A total of 16 NSCS races will be shown on broadcast TV. Fox will air nine, and NBC seven. The other 20 NSCS races will air on cable. Fox Sports 1 will air seven and NBC Sports Network 13. Fox’ negotiations were led by co-Presidents & CO-COOs Randy Freer and Eric Shanks. NASCAR was led by Chair & CEO Brian France and VP/Broadcasting & Production Steve Herbst. Sports Media Advisors, a media consultancy headed by former IMG and NHL exec Doug Perlman, as well as law firm Proskauer, assisted NASCAR on the deal.

    Print | Tags: Media, NASCAR, Fox
  • "UFC On Fox 8" Gets Lowest Viewership For MMA Outfit Since Deal Began In Late '11

    Untitled Document "UFC on Fox 8" last Saturday night drew a 1.5 final rating and 2.38 million viewers, marking the least-viewed UFC telecast on Fox to date. While the viewership was at an all-time low for the UFC on Fox, the rating did see a slight ratings uptick from the fourth event at the same time last year, which drew a 1.4 rating and 2.44 million viewers. That broadcast aired up against the London Games. Saturday's telecast, which saw Demetrious Johnson defeat John Moraga via arm bar submission in the main event, did give Fox a win for the night among all key male and adult demos. Among males 18-34, the telecast was the highest-rated event of the weekend. Meanwhile, FX averaged 904,000 for the prelims last Saturday in the lead-up to the Fox telecast.

    AUDIENCE FOR UFC ON FOX
    TELECAST
    DATE
    HEADLINE FIGHT
    RATING
    VIEWERS (000)
    1
    11/12/11
    Junior Dos Santos-Cain Velasquez*
    3.1
    5,675
    2
    1/28/12
    Rashad Evans-Phil Davis
    2.6
    4,661
    3
    5/5/12
    Nate Diaz-Jim Miller
    1.5
    2,418
    4
    8/4/12
    Shogun Rua-Brandon Vera
    1.4
    2,436
    5
    12/8/12
    Benson Henderson-Nate Diaz
    2.5
    4,392
    6
    1/26/13
    Demetrious Johnson-John Dodson
    2.4
    4,219
    7
    4/20/13
    Benson Henderson-Gilbert Melendez
    2.2
    3,742
    8
    7/27/13
    Demetrious Johnson-John Moraga
    1.5
    2,384
     

    NOTE: * = Telecast was only one hour. Subsequent telecasts were at least two hours.

    Print | Tags: Media, Fox, UFC
  • The CBC's Exclusive Negotiating Window For "Hockey Night In Canada" Down To Last Month

    The CBC has one month to "lock down the broadcast rights to 'Hockey Night in Canada' for another decade," but with the asking price expected to double to C$200M a season, the country’s public broadcaster "could be hard pressed to keep its 60-year lock on Saturday night hockey," according to Steve Ladurantaye of the GLOBE & MAIL. The CBC has "exclusive negotiating rights with the NHL through August." However, sources said that Bell Media, which owns TSN and CTV, is "anxious to step in if a deal with the CBC can’t be reached quickly." The CBC "drew an average of two million viewers for each early broadcast last season, and one million for the later game." The net "relies on the Saturday broadcast to promote the rest of its schedule," and it stands to lose up to C$175M in "annual advertising revenue." But the CBC finding another C$100M a year to cover the increase in rights fees "is a challenge at a time when its annual budget is in decline." Landing the Saturday night NHL package for Bell Media "would mean a substantial ratings boost on TSN and the chance to further establish its dominance in sports broadcasting" in Canada. Meanwhile, Ladurantaye reports the NHL is "interested in creating an exclusive Canadian broadcast on Sunday nights that could go to the broadcaster who is either outbid or passes on the Saturday night rights" (GLOBE & MAIL, 8/2).

    Print | Tags: Media, Canadian Broadcasting Corp., NHL
  • Production Duo Behind "Lombardi," "Magic/Bird" Prep Off-Broadway Play About Yankees

    A new play about the Yankees titled "Bronx Bombers" will debut Sept. 17 at Primary Stages at The Duke theater in N.Y., according to Mark Kennedy of the AP. The play was "conceived by Fran Kirmser, commissioned by Tony Ponturo, and written and directed by Eric Simonson." That is the team behind previous Broadway plays "Lombardi" and "Magic/Bird." The cast includes Joe Pantoliano (playing Yogi Berra), Francois Battiste (Reggie Jackson), Chris Henry Coffey (Joe DiMaggio), Christopher Jackson (Derek Jeter) and Bill Dawes (Mickey Mantle) (AP, 8/2). PLAYBILL.com's Adam Hetrick noted the play "examines how baseball's most storied franchise has always remained focused on maintaining a great team, even when dealing with some of the game's most iconic and tempestuous personalities." The production will have "scenic design by Beowulf Borritt, lighting design by Jason Lyons and original music and sound by Lindsay Jones" (PLAYBILL.com, 7/29).

    Print | Tags: Media
  • Bristol Briefs: ESPN Execs Bodenheimer, Walsh Ink Extensions Through Middle Of '14

    Bodenheimer will help Skipper deal with the net's increasingly viable competition

    THE BIG LEAD's Jason McIntyre reported ESPN Exec Chair George Bodenheimer and Exec Editor John Walsh have "agreed to stay on in their current roles at the network" through the middle of '14. A company spokesperson confirmed that Bodenheimer "signed an extension to remain in his role." Walsh is "widely regarded" as ESPN President John Skipper's "most trusted adviser." Bodenheimer and Walsh "will be crucial sounding boards for Skipper as he navigates the waters of an interesting year ahead" (THEBIGLEAD.com, 8/1).

    LOOKING FOR MORE: TENNIS.com's Steve Tignor wrote, "Whatever you think of ESPN’s tennis coverage, you can’t say the network hasn’t put money into the sport." Tignor wrote of ESPN's getting full U.S. Open media rights, "The question going forward is whether it was enough to get the Worldwide Leader to cover and promote tennis as well." Sports fans are "only going to believe something is important or exciting if ESPN makes them believe it, and highlights have always been a big part of how people understand what matters in sports." If ESPN can "make the world care about every detail" in other sports, it "can make us at least pay attention to the weekly ups and downs of Novak Djokovic and Serena Williams" (TENNIS.com, 8/1).

    JOHNNY BE QUIET: In St. Louis, Dan Caesar writes, "Summer generally is the slowest time in sports, and in recent years ESPN has developed storylines, many contrived or overblown, that, it has forced at viewers to try to keep interest up." In '09, there was the "Brett Favre saga as to whether he would stay retired or return to the NFL, which became a media frenzy when he agreed to join the Vikings." Now this summer, ESPN "has exhaustively chronicled reigning Heisman Trophy holder Johnny Manziel’s off-field behavior, not only pointing out his alleged indiscretions but going into exhaustive coverage and analysis from a bevy of commentators about the activities of a 20-year-old college student" (ST. LOUIS POST-DISPATCH, 8/2).

    SPECIAL K: The HOLLYWOOD REPORTER's Carolyn Giardina reported Sony is "shooting ESPN’s Summer X-Games in 4K, roughly four times the resolution of today's HD." The company "has been working to create entertainment content in 4K to drive demand for 4K 'Ultra HD' TVs that are now on the market." Plans are to "create a sizzle reel and a 20-minute story reel that will be available via the new Sony Media Player, created to deliver 4K movies and other content to owners of Sony's Ultra HD TVs" (HOLLYWOODREPORTER.com, 8/1).

    Print | Tags: Media, ESPN
  • Final Ratings: Brickyard 400 Audience Up; Gold Cup Final Ties Soccer Record On Fox

    ESPN earned a 3.6 U.S. rating and 5.5 million viewers last Sunday for the NASCAR Sprint Cup Brickyard 400, the net’s first telecast of the ’13 season and first since NASCAR announced ESPN’s package of races would be going to NBC beginning in ’15. The audience was up from record-low levels last season, when ESPN earned a 3.3 rating and 5.1 million viewers. Indianapolis led all markets with a 13.7 local rating, followed by Greensboro (10.1) and Greenville-Spartanburg (9.4).

    NASCAR SPRINT CUP SERIES BRICKYARD 400 AUDIENCE TREND ON ESPN
    YEAR
    RATING
    VIEWERS (000)
    '13
    3.6
    5,460
    '12
    3.3
    5,055
    '11
    4.0
    6,377
    '10
    3.6
    5,709
    '09
    4.1
    6,487
    '08
    4.3
    6,668
    '07
    4.2
    6,574
    GOLD, JERRY: Fox earned a 1.4 final rating and 2.4 million viewers last Sunday afternoon for the CONCACAF Gold Cup final, which saw the U.S. defeat Panama 1-0. That audience is tied as Fox’ highest-rated soccer audience ever with the ’11 UEFA Champions League Final (FC Barcelona-Manchester United). K.C. led all markets with a 3.2 local rating, followed by San Diego with a 3.1 rating. Meanwhile, Univision averaged 2.3 million viewers for the U.S.-Panama match. Earlier in the week, UniMas averaged 3.3 million viewers for the Panama-Mexico semifinal and 1.6 million viewers for the U.S.-Honduras semifinal.

    NINE LIVES: ESPN averaged 377,000 viewers for the premieres of the first four “Nine for IX” documentaries. The top audience remains the first premiere, which was “Venus Vs” on July 2 with 460,000 viewers. Since the start of “30 for 30” in October ‘09, the four “Nine for IX” films would rank as four of the five least-viewed documentary premieres on ESPN.
    "NINE FOR IX" PREMIERES ON ESPN
    DATE
    FILM
    RATING
    VIEWERS (000)
    7/2
    "Venus Vs."
    0.4
    460
    7/9
    "Pat XO"
    0.2
    311
    7/16
    "No Limits"
    0.3
    335
    7/23
    "Let Them Wear Towels"
    0.3
    400
           
    AROUND THE HORN: KCAL-CBS earned a 7.0 rating and 603,000 viewers in the L.A. market for Yankees-Dodgers on Tuesday night, marking the highest local rating for a regular-season Dodgers game on any broadcast or cable network since a Dodgers-Angels game on June 25, 1998 (7.4 rating)….Sun Sports for the seven Rays games against the Red Sox and Yankees from July 22-29 had seven of the Rays’ 10 highest-rated games of the season. The seven telecasts on the RSN averaged a 7.6 local rating in Tampa-St. Petersburg. By comparison, the Rays averaged a 6.0 local rating in July....MLB Network averaged 205,000 viewers for trade deadline coverage on Wednesday from 11:00am-5:00pm ET, up 55% from last year.

    The charts below list final Nielsen ratings from recent sports telecasts.
    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    CONCACAF Gold Cup Semifinal: Panama-Mexico
    7/24
    UniMas
    9:36pm-12:06am
    1.6
    3,308
    PGA Tour: RBC Canadian Open: Final Round
    7/28
    CBS
    3:00-6:00pm
    1.6
    n/a
    CONCACAF Gold Cup Final: U.S.-Panama
    7/28
    Fox
    3:30-6:05pm
    1.4
    2,400
    "UFC on Fox 8"
    7/27
    Fox
    8:00-10:17pm
    1.5
    2,384
    MLB: (regional)
    7/27
    Fox
    3:00-6:00pm
    1.4
    n/a
    PGA Tour: RBC Canadian Open: Third Round
    7/27
    CBS
    3:00-6:00pm
    1.0
    n/a
    CONCACAF Gold Cup Semifinal: U.S.-Honduras
    7/24
    UniMas
    6:38-9:02pm
    0.8
    1,600
    World Series of Beach Volleyball
    7/28
    NBC
    4:30-6:00pm
    0.7
    1,081
    World Series of Beach Volleyball
    7/27
    NBC
    4:00-5:00pm
    0.6
    884
    X Games
    7/28
    ABC
    5:00-6:00pm
    0.5
    836
    World Swimming Championships
    7/28
    NBC
    2:30-4:30pm
    0.5
    800
    WNBA All-Star Game
    7/27
    ABC
    3:30-6:00pm
    0.6
    791
    "Octane Academy"
    7/27
    NBC
    5:00-6:00pm
    0.4
    599
    AMA Motocross
    7/27
    NBC
    3:00-4:00pm
    0.4
    566
    Tour de France recap
    7/28
    NBC
    12:30-2:30pm
    0.3
    528
    Lucas Oil Off Road Racing
    7/27
    CBS
    2:00-3:00pm
    0.3
    n/a
    "Road to the PGA Championship"
    7/28
    CBS
    2:00-3:00pm
    0.3
    n/a
    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    NASCAR Sprint Cup: Brickyard 400 (Indianapolis)
    7/28
    ESPN
    1:00-4:22pm
    3.6
    5,460
    MLB: Cardinals-Braves
    7/28
    ESPN
    8:00-11:08pm
    1.5
    2,377
    NASCAR Nationwide Series: Indianapolis
    7/27
    ESPN
    4:30-7:00pm
    1.4
    1,913
    "NASCAR Countdown"
    7/28
    ESPN
    12:00-1:00pm
    1.4
    1,890
    NASCAR Camping World Truck Series: Eldora
    7/24
    Speed
    9:31-11:40pm
    0.9
    1,409
    "NASCAR Countdown"
    7/27
    ESPN
    4:00-4:30pm
    0.9
    1,251
    NASCAR Sprint Cup qualifying
    7/27
    ESPN
    2:00-4:00pm
    0.8
    1,156
    "NASCAR Pre-Race"
    7/24
    Speed
    9:00-9:31pm
    0.6
    1,031
    MLB: Yankees-Rangers
    7/22
    ESPN
    7:00-9:58pm
    0.7
    935
    UFC prelims
    7/27
    FX
    5:00-8:00pm
    0.6
    904

    Print | Tags: Media
  • Media Notes

    In L.A., Tom Hoffarth reports Baseball HOFer Peter Gammons has raised $25,000 through the crowdfunding website Indiegogo.com in support of his new GammonsDaily.com. The site launched Wednesday with the "rush of MLB trading deadline news, while Gammons was appearing on the MLB Network, without referencing the site." In an era where Grantland's Bill Simmons and The MMQB's Peter King "can go solo with the support of a major media entity, this seems to be a bit of a groveling venture below someone of the stature of Gammons" (L.A. DAILY NEWS, 8/2).

    BIG PAPADAKIS: In California, Michael Lev writes Fox Sports Radio's Petros Papadakis' "football expertise helped him land the most prestigious job of his broadcasting career" as FS1 studio analyst for the "Fox College Saturday" pregame show. Show Coordinating Producer Bardia Shah-Rais said of Papadakis, "He's got tremendous passion and energy. It's unmatched. His football IQ is off the charts." Shah-Rais added, "He's opinionated and credible at the same time." Papadakis in addition to his new studio role will "be in the booth" alongside Joel Klatt and Justin Kutcher for FS1's Thursday night games (ORANGE COUNTY REGISTER, 8/2).

    DAWG DAYS: SportsTime Ohio and the Browns on Thursday reached a new multiyear TV agreement, whereby the RSN will feature exclusive Browns programming, starting with Browns training camp and continuing all season. STO also will launch Fox Sports' first NFL luxury charter bus with the Browns Fan Express (Browns).

    IN THE BLEACHERS: AWFUL ANNOUNCING's Matt Yoder cited sources as saying that CBSSports.com NFL writer Mike Freeman is "on his way to Bleacher Report." Freeman had worked for CBSSports.com since '07, and the hiring "may prove to be another watershed moment" for Bleacher Report (AWFULANNOUNCING.com, 8/1).

    Print | Tags: Media
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug