Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/August 2, 2013/Marketing and Sponsorship
Published August 2, 2013
DOUBLE DIP: The AP's Jenna Fryer reported NASCAR driver Kurt Busch is "trying to put together a sponsorship deal to do the Indy 500/Coca-Cola 600 'double' next season." He would like to race the Indy 500 with Andretti Autosport, "the team that tested him at Indianapolis last May, but needs funding to put together the team." Busch said, "Sponsorship is the name of the game. Everybody wants good advertising partners to do great things with, and I think this is a unique opportunity. We're out there looking and we're out there promoting and we'll see if things come together the right way" (AP, 8/1).
DUF MAN: In Akron, Marla Ridenour writes golfers Jason Dufner and Keegan Bradley have "embraced the phenomenon" of "Dufnering," a trend started by Dufner earlier this year. Dufner said that he and Bradley "actually considered obtaining its trademark." Dufner: “We looked into that. (But we decided to) just let it go, let them have fun with it.” Ridenour notes T-shirts reading “Everyday I’m Dufnering” have surfaced on the Internet and are being "sold in 10 colors" (AKRON BEACON JOURNAL, 8/2).
BULL RUN: Hardee's this week is reintroducing its Texas Toast Breakfast Sandwich in an ad campaign starring PBR rider Douglas Duncan. The commercial will air through mid-October in 29 states (PBR).