NBC PyeongChang Sales Pacing Ahead Of Sochi New Era Looks To Build On Record MLB Sales Intel Pokes Fun At LeBron James In New Creative Royals Add Seven New Sponsors For '17 Season Ronaldo Launching Men's Denim Brand In U.S. NASL's Indy Eleven Adds Turkish Airlines As Sponsor Marketplace Roundup Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup
SBD/August 2, 2013/Marketing and Sponsorship
Published August 2, 2013
DOUBLE DIP: The AP's Jenna Fryer reported NASCAR driver Kurt Busch is "trying to put together a sponsorship deal to do the Indy 500/Coca-Cola 600 'double' next season." He would like to race the Indy 500 with Andretti Autosport, "the team that tested him at Indianapolis last May, but needs funding to put together the team." Busch said, "Sponsorship is the name of the game. Everybody wants good advertising partners to do great things with, and I think this is a unique opportunity. We're out there looking and we're out there promoting and we'll see if things come together the right way" (AP, 8/1).
DUF MAN: In Akron, Marla Ridenour writes golfers Jason Dufner and Keegan Bradley have "embraced the phenomenon" of "Dufnering," a trend started by Dufner earlier this year. Dufner said that he and Bradley "actually considered obtaining its trademark." Dufner: “We looked into that. (But we decided to) just let it go, let them have fun with it.” Ridenour notes T-shirts reading “Everyday I’m Dufnering” have surfaced on the Internet and are being "sold in 10 colors" (AKRON BEACON JOURNAL, 8/2).
BULL RUN: Hardee's this week is reintroducing its Texas Toast Breakfast Sandwich in an ad campaign starring PBR rider Douglas Duncan. The commercial will air through mid-October in 29 states (PBR).