Cubs Sue Area Merch Vendors For Infringement Evan Williams Bourbon Signs With MLB Could Nike Golf Apparel Presence Increase? Marketplace Roundup Braves, Mizuno Sign Unique Multiyear Deal Sponsors Hopeful For Solheim Cup In Connecticut Marshawn Lynch Launches Line Of Chocolate Bars NHL Experiments With Board Ads In World Cup NCAA Concerns Squash Xyience Campaign Harbaugh Stars In Online Ads For Fairlife Milk
SBD/August 1, 2013/Marketing and Sponsorship
Published August 1, 2013
MATTER OF TRUST: ESPN.com's Darren Rovell cited Repucom data as showing that the U.S. population believes suspended Brewers LF Ryan Braun is "one of the least trustworthy athletes." The data shows that among the general U.S. population, "only eight athletes are less trustworthy than Braun" -- Marion Jones, John Daly, Manny Ramirez, Lance Armstrong, Michael Vick, Metta World Peace, Pete Rose and Dennis Rodman (ESPN.com, 7/31).
WATER OF CHAMPIONS: The Blackhawks announced they are producing souvenir packages with actual melted ice from the United Center floor and selling them to raise money for Chicago Blackhawks Charities (Blackhawks).