SBD/August 1, 2013/Marketing and Sponsorship

Marketplace Roundup

In Cincinnati, Bowdeya Tweh notes people are "organizing campaigns to persuade companies including Cincinnati-based Procter & Gamble Co. to drop sponsorship of the 2014 Winter Olympics." The campaign is in response to "policies enacted in Russia deemed as anti-gay and a culture that gay-rights activists say is repressive." Other petitions are aimed at the IOC and foreign governments "to end support of the upcoming games in Russia or change its location" (CINCINNATI ENQUIRER, 8/1).

MATTER OF TRUST: ESPN.com's Darren Rovell cited Repucom data as showing that the U.S. population believes suspended Brewers LF Ryan Braun is "one of the least trustworthy athletes." The data shows that among the general U.S. population, "only eight athletes are less trustworthy than Braun" -- Marion Jones, John Daly, Manny Ramirez, Lance Armstrong, Michael Vick, Metta World Peace, Pete Rose and Dennis Rodman (ESPN.com, 7/31).

WATER OF CHAMPIONS: The Blackhawks announced they are producing souvenir packages with actual melted ice from the United Center floor and selling them to raise money for Chicago Blackhawks Charities (Blackhawks).
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