Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/August 1, 2013/Marketing and Sponsorship
Published August 1, 2013
MATTER OF TRUST: ESPN.com's Darren Rovell cited Repucom data as showing that the U.S. population believes suspended Brewers LF Ryan Braun is "one of the least trustworthy athletes." The data shows that among the general U.S. population, "only eight athletes are less trustworthy than Braun" -- Marion Jones, John Daly, Manny Ramirez, Lance Armstrong, Michael Vick, Metta World Peace, Pete Rose and Dennis Rodman (ESPN.com, 7/31).
WATER OF CHAMPIONS: The Blackhawks announced they are producing souvenir packages with actual melted ice from the United Center floor and selling them to raise money for Chicago Blackhawks Charities (Blackhawks).