Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/August 1, 2013/Marketing and Sponsorship
Published August 1, 2013
MATTER OF TRUST: ESPN.com's Darren Rovell cited Repucom data as showing that the U.S. population believes suspended Brewers LF Ryan Braun is "one of the least trustworthy athletes." The data shows that among the general U.S. population, "only eight athletes are less trustworthy than Braun" -- Marion Jones, John Daly, Manny Ramirez, Lance Armstrong, Michael Vick, Metta World Peace, Pete Rose and Dennis Rodman (ESPN.com, 7/31).
WATER OF CHAMPIONS: The Blackhawks announced they are producing souvenir packages with actual melted ice from the United Center floor and selling them to raise money for Chicago Blackhawks Charities (Blackhawks).