SBD/July 31, 2013/Research and Ratings

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  • Gold Cup Leads To Big Gains For Fox Soccer In July; NBCSN, ESPN Down From '12

    The biennial CONCACAF Gold Cup led Fox Soccer to strong year-over-year gains in July for both total-day and primetime viewership. The net in July '12 was without a major tournament like the Gold Cup and had a slate led by summer club friendlies and MLS matches. For games involving the U.S. squad, Fox Soccer averaged 481,000 viewers for three matches compared to 346,000 viewers for four matches in '11. Meanwhile, on the heels of double-digit percentage drops in Q2, ESPN in July saw an 8% drop in total-day viewership and a 12% drop in primetime compared to the same period in '12. Contributing to the drops was a shift in the Nielsen calendar. ESPN this past month had neither the NBA Draft nor College World Series final -- both of which aired during July '12 on the Nielsen calendar. The net also had a strong presence last July with the UEFA Euro 2012 semifinals and final, as well as strong numbers around pre-Olympic programming. NBC Sports Network and ESPN2 also saw sharp drops in July in both metrics. After seeing record-setting viewership in Q2, Golf Channel saw viewership down in July for both total-day and primetime audience. MLB Network continued to see gains, fueled by increased viewership for games. Primetime viewership for the net was up 14% in July, with total-day up 25%. The net's live games in July averaged 260,000 viewers, up 5% from the same period last year.

    Listed below is average viewership for select cable sports networks for the month of July under the Nielsen calendar.

    PRIMETIME VIEWERSHIP AMONG CABLE SPORTS NETWORKS IN JULY
    NETWORK
    '13 (000)
    '12 (000)
    1-YR % +/-
    '11 (000)
    '10 (000)
    '09 (000)
    ESPN
    1,052
    1,200
    -12%
    1,267
    1,502
    1,338
    ESPN2
    244
    376
    -35%
    392
    416
    382
    MLB Network
    190
    166
    14%
    173
    131
    n/a
    Speed
    183
    168
    9%
    189
    195
    267
    NBC Sports Network
    155
    233
    -33%
    203
    154
    250
    Golf Channel
    142
    154
    -8%
    120
    127
    145
    NFL Network
    106
    95
    12%
    120
    76
    66
    ESPNews
    97
    119
    -18%
    90
    98
    88
    Fox Soccer
    95
    20
    375%
    33
    33
    55
    NBA TV
    78
    84
    -7%
    34
    n/a
    n/a
    Fuel TV
    44
    47
    -6%
    14
    n/a
    n/a
    TOTAL-DAY VIEWERSHIP AMONG CABLE SPORTS NETWORKS IN JULY
    NETWORK
    '13 (000)
    '12 (000)
    1-YR % +/-
    '11 (000)
    '10 (000)
    '09 (000)
    ESPN
    729
    796
    -8%
    797
    919
    700
    ESPN2
    204
    249
    -18%
    258
    266
    274
    Speed
    108
    106
    2%
    114
    119
    142
    NBC Sports Network
    97
    180
    -46%
    107
    122
    158
    Golf Channel
    96
    97
    -1%
    71
    74
    84
    MLB Network
    95
    76
    25%
    74
    49
    n/a
    NFL Network
    78
    68
    15%
    81
    54
    44
    ESPNews
    66
    76
    -13%
    60
    71
    68
    NBA TV
    50
    59
    -15%
    20
    n/a
    n/a
    Fox Soccer
    36
    12
    200%
    17
    14
    24
    Fuel TV
    27
    29
    -7%
    10
    n/a
    n/a
     

    NOTES: Measurement period for this year was July 1-28, while last year was June 25-July 29. Figures not available for Pac-12 Networks, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport, GolTV, Fox Deportes, Sportsman Channel, Outdoor Network, ESPN Classic and Universal Sports.

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