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Marketing and Sponsorship

Wells Fargo Signs Deal With MLS, Its First Sponsorship Of A Major Pro League

Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game tonight in K.C. Financial terms were not available. Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. Among other deal points, Wells Fargo receives MLS intellectual property, fieldboard advertising on nationally televised games and support from national broadcast partners and MLS Digital Properties (Christopher Botta, Staff Writer).

KICK THE CAN: EPL club Manchester United today announced a sponsorship agreement with PepsiCo in the Asia-Pacific region. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. The company will hold exclusive rights to use ManU branding on its products and point-of-sale materials within these markets (ManU).

BUTTON DOWN: In K.C., Tod Palmer notes MLS Sporting KC D Aurelien Collin yesterday "debuted his labor of love -- AC78, a line of custom-made suits -- during a fashion show." The show was a "smashing success." T-shirts "promoting his line will soon be available at aureliencollin78.com." Collin and AC78 co-Founder Tom Paolini are "working on a ready-to-wear, made-to-measure line" (K.C. STAR, 7/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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