SBD/July 31, 2013/Marketing and Sponsorship

Wells Fargo Signs Deal With MLS, Its First Sponsorship Of A Major Pro League

Wells Fargo has signed a multiyear deal with MLS and Soccer United Marketing, marking the financial institution’s first sponsorship of a national sports league to go along with its numerous team and venue deals. The partnership will be announced prior to the AT&T MLS All-Star Game tonight in K.C. Financial terms were not available. Wells Fargo becomes the exclusive retail banking and commercial lending sponsor of MLS. Among other deal points, Wells Fargo receives MLS intellectual property, fieldboard advertising on nationally televised games and support from national broadcast partners and MLS Digital Properties (Christopher Botta, Staff Writer).

KICK THE CAN: EPL club Manchester United today announced a sponsorship agreement with PepsiCo in the Asia-Pacific region. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. The company will hold exclusive rights to use ManU branding on its products and point-of-sale materials within these markets (ManU).

BUTTON DOWN: In K.C., Tod Palmer notes MLS Sporting KC D Aurelien Collin yesterday "debuted his labor of love -- AC78, a line of custom-made suits -- during a fashion show." The show was a "smashing success." T-shirts "promoting his line will soon be available at" Collin and AC78 co-Founder Tom Paolini are "working on a ready-to-wear, made-to-measure line" (K.C. STAR, 7/31).
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