U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/July 31, 2013/Marketing and Sponsorship
Wells Fargo Signs Deal With MLS, Its First Sponsorship Of A Major Pro League
Published July 31, 2013
KICK THE CAN: EPL club Manchester United today announced a sponsorship agreement with PepsiCo in the Asia-Pacific region. PepsiCo will become the official soft drink partner of ManU in Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei. The company will hold exclusive rights to use ManU branding on its products and point-of-sale materials within these markets (ManU).
BUTTON DOWN: In K.C., Tod Palmer notes MLS Sporting KC D Aurelien Collin yesterday "debuted his labor of love -- AC78, a line of custom-made suits -- during a fashion show." The show was a "smashing success." T-shirts "promoting his line will soon be available at aureliencollin78.com." Collin and AC78 co-Founder Tom Paolini are "working on a ready-to-wear, made-to-measure line" (K.C. STAR, 7/31).