As professional tennis makes its annual visit to Flushing Meadows for the U.S. Open, SportsBusiness Journal goes inside the sport to examine strategies for growing the fan base and driving new revenue. As the game’s global footprint continues to expand, where are the international hot spots and what does that mean for tennis in the U.S.? Who are the people driving change and setting the course for the sport’s future? Those are only a few of the questions we’ll answer.
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