Menu
People and Pop Culture

Jay Williams Joining Leverage Agency, But Plans To Continue TV Work

Former NBAer JAY WILLIAMS has "agreed to become managing partner for the Leverage Agency, a sports, entertainment and media marketing company" founded by BEN STURNER, according to Steve Wiseman of the Durham HERALD SUN. Williams said of the opportunity with Sturner, "We kept waiting for the right time. He's a legit character. I trust him. To do something with him on a bigger level, considering the network I have and the network he has, it's really the perfect time for us to try to take the sports world by storm." Williams while at Duke Univ. "sent letters to executives at top companies to forge relationships." That groundwork gives him "contacts in this new venture, which Sturner and Williams stress is sports marketing, not contract negotiations." Williams "explored the sports agent business but admits he was 'turned off' by that aspect of the business." Williams plans to "continue to work in television along with his new role with Leverage." His contract "is up" at ESPN (Durham HERALD SUN, 7/29). In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports Leverage also is adding former Anheuser-Busch VP/Sports & Entertainment Marketing BRAD BROWN to "head sports and entertainment consulting." Brown will be based in St. Louis and travel, while Williams will be based in N.Y. and L.A. Brown said, "The thought is that I can bring buy-side knowledge to the sell side and really help sponsors activate" (SPORTSBUSINESS JOURNAL, 7/29 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/30/People-and-Pop-Culture/Jay-Williams.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/07/30/People-and-Pop-Culture/Jay-Williams.aspx

CLOSE