Fox Set Up For Big Game 7 Rating CBC Inks Canadian Rights For '18, '20 Games D-Backs Close To New Local TV Deal Sky Invests $7M In Whistle Sports ESPN Has Best "MNF" Overnight Since '10 World Series On Pace For Record Low Rating ASU, IMG Officially Part Ways Season-Low Overnight Rating For "SNF" Fox Gets 6.6 Overnight For Early London Kickoff World Series Game 5 Overnight Struggles
Upcoming Conferences and Events
SBD/July 30, 2013/Media
Big Ten Network's Silverman Discusses Net's Impact On Member Universities
Published July 30, 2013
GOING MOBILE: BROADCASTING & CABLE's Jon Lafayette reported BTN "expects its digital advertising revenue to score big this football season." With Comcast and the net's other distributors "ready for kickoff ... Silverman expects double digit increases in digital advertising as mobile viewing jumps on campus." Silverman: "The No. 1 thing we heard from our viewers was that they want access to this on mobile devices." Silverman said that that is particularly "true of students, who 'do everything through their phone'" (BROADCASTINGCABLE.com, 7/29).