Pacers RSN Ratings 35% Lower This Season ESPN's Dave Brown Assists UMass Football SNY's Mets Team Enters Year 10 Together Van Gundy Asked To Tone Down Rhetoric Daytona 500 Lower, But Speedweeks Up Media Notes USA Today SMG Teams With IndyCar Olympic Channel Aimed At Young People In The Works Gymnastics A Boon For Pac-12 Networks Media Notes
Upcoming Conferences and Events
SBD/July 30, 2013/Media
Big Ten Network's Silverman Discusses Net's Impact On Member Universities
Published July 30, 2013
GOING MOBILE: BROADCASTING & CABLE's Jon Lafayette reported BTN "expects its digital advertising revenue to score big this football season." With Comcast and the net's other distributors "ready for kickoff ... Silverman expects double digit increases in digital advertising as mobile viewing jumps on campus." Silverman: "The No. 1 thing we heard from our viewers was that they want access to this on mobile devices." Silverman said that that is particularly "true of students, who 'do everything through their phone'" (BROADCASTINGCABLE.com, 7/29).