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SBD/July 30, 2013/Media
Big Ten Network's Silverman Discusses Net's Impact On Member Universities
Published July 30, 2013
GOING MOBILE: BROADCASTING & CABLE's Jon Lafayette reported BTN "expects its digital advertising revenue to score big this football season." With Comcast and the net's other distributors "ready for kickoff ... Silverman expects double digit increases in digital advertising as mobile viewing jumps on campus." Silverman: "The No. 1 thing we heard from our viewers was that they want access to this on mobile devices." Silverman said that that is particularly "true of students, who 'do everything through their phone'" (BROADCASTINGCABLE.com, 7/29).