CSN Mid-Atlantic, Ravens Not Renewing Deal TNT Scores On MLK Day With Cavs-Warriors Media Notes MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" ESPN Tops December ComScore Rankings Big Ten Net, Riot Partner On "LoL" Tourney Media Notes NASCAR Thinks Mobile With Website Redesign Blackhawks Ratings Down Despite Team's Success
SBD/July 30, 2013/Media
Big Ten Network's Silverman Discusses Net's Impact On Member Universities
Published July 30, 2013
GOING MOBILE: BROADCASTING & CABLE's Jon Lafayette reported BTN "expects its digital advertising revenue to score big this football season." With Comcast and the net's other distributors "ready for kickoff ... Silverman expects double digit increases in digital advertising as mobile viewing jumps on campus." Silverman: "The No. 1 thing we heard from our viewers was that they want access to this on mobile devices." Silverman said that that is particularly "true of students, who 'do everything through their phone'" (BROADCASTINGCABLE.com, 7/29).