Nationwide Assessing Earnhardt Jr. Sponsorship Danica Continues Sponsorships With Non-Profits Municipal Credit Union Signs With NFL Jets James, Carter Recount Turning Down Reebok FedEx Signs Multiyear NFL Extension Woods' Endorsement Deals Suffer From Layoff NFL Players Inc. Moves Ride-Share Deal To Lyft Marketplace Roundup Serena Williams Starring In New Intel Ad Allianz Out As PGA Tour Champions Event Sponsor
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SBD/July 30, 2013/Marketing and Sponsorship
Published July 30, 2013
DOUBLE DOWN: Esurance has launched a multimedia ad campaign around tennis players Bob Bryan and Mike Bryan that features a 30-second TV commercial titled, "Tennis for the Modern World." The ad shows the Bryans wearing iconic tennis fashion from the last century and highlights the game's advancement over the past 100 years. The spot will air during U.S. Open and U.S. Open Series programming. The campaign also includes print, online, search, display, social media and on-site activation at the U.S. Open (Esurance).
TRAINING DAY: Everlast has agreed to an exclusive equipment and apparel contract with Bellator MMA fighter Michael Chandler. Chandler under the agreement will fight in Everlast competition apparel and train exclusively with Everlast equipment. Additionally, he will play a prominent role in direct-to-consumer and retail marketing initiatives internationally (Everlast).
RINGING ENDORSEMENT: Rhode Island-based jewelry maker Alex & Ani has agreed to a three-year partnership to become the official title sponsor of the Patriots cheerleaders. The partnership includes fixed in-stadium signage, team-related social media, online media, branding and charitable efforts throughout Gillette Stadium. An Alex & Ani retail store will open later this year at Patriot Place in Foxborough (Alex & Ani).