Cam Newton Enjoying Foray Into Fashion NFL Workplace Rules Could Change Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions Why Was Bears-Eagles Flexed To NBC? Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Craig Morton Sues NFL Over Dangers Of Playing Sponsors, Non-Sponsors Gear Up For World Cup
SBD/July 30, 2013/Marketing and Sponsorship
Packers Team With State For Scratch-Off Games; WR Nelson Appearing In Tourism Spot
Published July 30, 2013
SAY CHEESE: In Green Bay, Kendra Meinert notes Packers WR Jordy Nelson will appear in an upcoming spot for the Wisconsin Department of Tourism. Commercial Dir Jerry Zucker said that the spot "shows Nelson -- in and out of his football uniform -- enjoying Wisconsin's fall foliage." It will be "shown for the first time Thursday at the Meyer Theater in Green Bay, where both Zucker and Nelson will be in attendance for a Q&A as part of a premiere party." Zucker said that he "enjoyed talking football with Nelson during the shoot and had a lot of questions." He gave "high marks for Nelson’s work in front of the camera." The ad will "start running" Sept. 8 in Wisconsin, Minnesota and Chicago (GREEN BAY PRESS-GAZETTE, 7/30).