Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Goodell Addresses NFL's Domestic Violence Policy Xbox Activates With Sounders Jerseys, Kiosks CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown Cubs Looking Out For Corporate Partners
SBD/July 30, 2013/Marketing and Sponsorship
Packers Team With State For Scratch-Off Games; WR Nelson Appearing In Tourism Spot
Published July 30, 2013
SAY CHEESE: In Green Bay, Kendra Meinert notes Packers WR Jordy Nelson will appear in an upcoming spot for the Wisconsin Department of Tourism. Commercial Dir Jerry Zucker said that the spot "shows Nelson -- in and out of his football uniform -- enjoying Wisconsin's fall foliage." It will be "shown for the first time Thursday at the Meyer Theater in Green Bay, where both Zucker and Nelson will be in attendance for a Q&A as part of a premiere party." Zucker said that he "enjoyed talking football with Nelson during the shoot and had a lot of questions." He gave "high marks for Nelson’s work in front of the camera." The ad will "start running" Sept. 8 in Wisconsin, Minnesota and Chicago (GREEN BAY PRESS-GAZETTE, 7/30).