SBD/July 30, 2013/Marketing and Sponsorship

Packers Team With State For Scratch-Off Games; WR Nelson Appearing In Tourism Spot

Fans who mail in $5 worth of non-winning tickets are entered into a special drawing
The Wisconsin Lottery and the Packers have "teamed up for the fourth year to offer Packers-themed scratch-off games," according to the GREEN BAY PRESS-GAZETTE. Packers President Mark Murphy and Wisconsin Lottery Dir Mike Edmonds announced yesterday that three different tickets -- $1, $3 and $5 -- are "available through retailers across the state." Edmonds said that the Packers and the Wisconsin Lottery last year offered "one $10 ticket, but wanted to offer more variety to consumers." This year, the top prize for "all three scratch-offs are two Club Seat tickets to every Packers home game for five years, with the option to purchase those tickets thereafter" (GREEN BAY PRESS-GAZETTE, 7/30). In Milwaukee, Andrew Phillips noted players who "don't win cash prizes for any of the tickets can enter a special bonus drawing for Packers tickets and merchandise by mailing in $5 worth of non-winning tickets." The drawing, to be held in March '14, "offers 100 Packers Pro Shop gift cards and 48 Suite Experience prizes, as well as the grand prize of two club seat tickets" (BIZJOURNALS.com, 7/29).

SAY CHEESE: In Green Bay, Kendra Meinert notes Packers WR Jordy Nelson will appear in an upcoming spot for the Wisconsin Department of Tourism. Commercial Dir Jerry Zucker said that the spot "shows Nelson -- in and out of his football uniform -- enjoying Wisconsin's fall foliage." It will be "shown for the first time Thursday at the Meyer Theater in Green Bay, where both Zucker and Nelson will be in attendance for a Q&A as part of a premiere party." Zucker said that he "enjoyed talking football with Nelson during the shoot and had a lot of questions." He gave "high marks for Nelson’s work in front of the camera." The ad will "start running" Sept. 8 in Wisconsin, Minnesota and Chicago (GREEN BAY PRESS-GAZETTE, 7/30).
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