Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/July 30, 2013/FinancePrint All
AEG Chair Phil Anschutz is "throwing his financial muscle behind technology startup PlayerLync, maker of iPad playbooks" for the Broncos and 15 other NFL teams, according to Andy Vuong of the DENVER POST. Anschutz' investment will allow Englewood, Co.-based PlayerLync to "expand its software platform from the playing field to the corporate office." The two-year-old company is "eyeing an expansion into industries such as medical, transportation, energy, telecommunications and retail." PlayerLync "employs 12 and plans to grow to 30 by the end of the year with the cash infusion from Anschutz's venture-capital arm, Anschutz Investment Co." PlayerLync co-Founder & CEO Bob Paulsen would not disclose the size of Anschutz' investment, but said the company has raised "many millions of dollars." Vuong notes the Broncos last season "dumped paper playbooks for PlayerLync's app." After "reeling in half of the NFL, as well as teams in other sports" such as the Rockies, PlayerLync "will now target retail and field-services companies" (DENVER POST, 7/30).