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SBD/July 29, 2013/Research and RatingsPrint All
While ESPN's overnight for the NASCAR Sprint Cup Series Brickyard 400 led all weekend sports telecasts, the final round of the PGA Tour RBC Canadian Open led telecasts on broadcast TV. The golf tournament, which saw Brandt Snedeker take the win, earned a 1.8 overnight, up from last year, when coverage aired up against London Olympic coverage. Meanwhile, Fox earned a 1.6 for its eighth live UFC telecast, down from a 2.3 for the seventh telecast in April. UFC on Fox 4, which aired last April, earned a 1.7 overnight. Fox also earned a 1.7 overnight for its coverage of the CONCACAF Gold Cup final yesterday, which saw the U.S. defeat Panama.
The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. WNBA All-Star Game7/27ABC3:30-6:00pm0.6 Lucas Oil Off Road Racing7/27CBS2:00-3:00pm0.4 PGA Tour: RBC Canadian Open: Third Round7/27CBS3:00-6:00pm1.3 MLB: (regional)7/27Fox3:00-6:00pm1.6 UFC on Fox 87/27Fox8:00-10:00pm1.6 AMA Motocross7/27NBC3:00-4:00pm0.4 World Series of Beach Volleyball7/27NBC4:00-5:00pm0.6 "Octane Academy"7/27NBC5:00-6:00pm0.4 X Games (recap)7/28ABC5:00-6:00pm0.5 "Road to the PGA Championship"7/28CBS2:00-3:00pm0.4 PGA Tour: RBC Canadian Open: Final Round7/28CBS3:00-6:00pm1.8 CONCACAF Gold Cup Final: U.S.-Panama7/28Fox3:30-6:00pm1.7 Tour de France recap7/28NBC12:30-2:30pm0.4 World Swimming Championships7/28NBC2:30-4:30pm0.6 World Series of Beach Volleyball7/28NBC4:30-6:00pm0.8