SBD/July 29, 2013/Media

NBC, Cowboys Set To Unveil New 360-Degree Red Zone View For "SNF" This Season

NBC and the Cowboys are "partnering on a new 360-degree look at red zone plays for TV viewers and fans attending the game at AT&T Stadium" this season, according to Beth Harris of the AP. The net will "use 24 high-speed cameras -- 12 in each red zone on both sides of the field from the 20-yard line to the goal line and in the back of each end zone -- to produce seamless views of the action." The view will "debut on the Sept. 8 broadcast" of Giants-Cowboys on "SNF." The system, known as FreeD, also will be used for NBC's Arizona State-Notre Dame game on Oct. 5 and the Oct. 13 Redskins-Cowboys "SNF" game -- both at AT&T Stadium. "SNF" Exec Producer Fred Gaudelli "compared the view to what it's like playing a video game." He said that it "takes a month to install the system, so NBC had to put it at a stadium where the network knew it would televise at least twice during the NFL season." Meanwhile, NBC said that a new "SNF" bus will "travel the country during the season visiting the 17 cities where the games originate." The bus will "arrive two or three days before each game." Along for the "ride will be four fans of the week chosen based on their social media activity, team pride and interest in 'SNF.'" The fans also will "receive game tickets" (AP, 7/27).
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