Dillon's Wreck Into Catchfence Mars Coke Zero 400 NASCAR To Stop Holding Banquets At Trump Doral World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
SBD/July 29, 2013/Media
ESPN Sees Uptick For Brickyard 400 Overnight Without Competition From Summer Olympics
Published July 29, 2013
COMING UP SHORT: In Indianapolis, Bob Kravitz writes even with the "new-age car in use and the lowest temperatures in the race’s history, Sunday’s Brickyard ... was largely a snooze-fest." Kravitz: "Nobody here is saying the Brickyard 400 should be dropped from the IMS calendar. Heavens, no. It still draws 70-80,000 people, still pumps money into the local economy. ... NASCAR and IMS are still a good marriage." Somebody "much smarter than me ... has to come up with some way to bring passing back into this race." The novelty of the event "has waned; the vanishing crowds offer a pretty troubling story." The race, "sadly and honestly, was a bore." The event "needs a shot in the arm" (INDIANAPOLIS STAR, 7/29).
QUANTITY OVER QUALITY? In Charlotte, Jim Utter writes the "quality of the racing in both the Sprint Cup and Nationwide races this weekend left a lot to be desired." The "biggest question: Is there anything NASCAR or Goodyear can really do to spice up the racing product on a track never built with stock cars in mind?" (CHARLOTTE OBSERVER, 7/29).