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Lions Leaving Ticketmaster, Set To Become First NFL Team To Sign With Veritix

The Lions are switching their ticketing provider from Ticketmaster to Veritix, becoming the first NFL team to do so. Veritix, which started six years ago and counts four NBA teams and one NHL club as clients, will now boast the Lions when the club’s single-game tickets go on sale Wednesday. The team today announced the new initiative, which also covers all non-football events at Ford Field. “It was a situation where some of the things Veritix is doing allows us to really take ownership of the ticketing experience,” said Lions President Tom Lewand. One of the big pluses for the Lions, Lewand added, is when fans call the ticketing number starting Wednesday, it will seem as if they are talking to the Lions. He noted Veritix is more of a back-end operation, and the Lions can promote their brand now when fans call for tickets. “A lot of people are looking at a lot of different opportunities to engage with fans,” Lewand said, “so this is a huge opportunity because tickets are a backbone of our operations in a lot of different ways.” The Lions knew Veritix co-Founder and Cavaliers Owner Dan Gilbert through his Detroit businesses. The new deal will not cover secondary ticketing, which Ticketmaster’s TicketExchange operates for the NFL’s 32 teams. However, all other Ford Field events, Lewand said, will use Veritix’s FlashSeats for secondary ticketing. There is no ability to opt out of the NFL’s TicketExchange deal, Lewand said.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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