SBD/July 26, 2013/Media

Mobile Traffic Helps MLB Reach Top 5 In June ComScore Rankings

MLB in June used its rising mobile traffic and the in-season period to continue its rise in monthly comScore multi-platform reach rankings of U.S. sports sites, moving to No. 5 in the month. While most other sites in the category that are heavily dependent on football-related traffic showed seasonal declines, MLB boosted its ranking from the 6th slot it held in April and May. Otherwise, the comScore list generally held form compared to recent months, with the Yahoo Sports-NBC Sports Network digital alliance, ESPN, and Bleacher Report-Turner Sports Network holding the top three spots, respectively. ESPN, as is custom, led in consumption metrics, posting an average of 88.6 minutes per user during the month.

RANK SITE
UNIQUES (000)
1) Yahoo Sports-NBC Sports Network*
55,231
2) ESPN
51,748
3) Bleacher Report-Turner Sports Network**
35,561
4) FoxSports.com on MSN
33,702
5) MLB
28,026
6) USA Today Sports Media Group***
26,142
7) Sporting News Media/Perform Sports
22,564
8) SB Nation
20,435
9) CBS Sports
18,193
10) Sports Illustrated sites
14,370
11) Stack Media
13,718
12) NFL Internet Group
11,889
13) Active.com sites
11,282
14) NHL Network
8,005
15) Perform Sports
6,397

NOTES *= Includes Rivals.com, ThePostGame.com and RotoWorld. ** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. *** - Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win.
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