SBD/July 26, 2013/Media

Ratings Notes: British Open's Final Round Draws Third-Highest Aud Ever For Cable Golf

ESPN earned a 3.1 U.S. rating and 4.4 million viewers for the final round of the British Open on Sunday from 8:00am-1:30pm ET. That rating is tied with last year for the best rating, while the viewership set a new cable TV record for the event, which moved exclusively to ESPN in '10. The final round viewership also marks the third-best audience all-time for golf telecasts on cable. The first round of the '10 Masters -- Tiger Woods' return to the sport after his sex scandal -- drew 4.9 million viewers, while the first half of the Woods-Rocco Mediate playoff in the '08 U.S. Open playoff drew 4.8 million viewers (the second half of the playoff aired on NBC). Meanwhile, the British Open's third round on ESPN last Saturday averaged a 2.7 rating and 3.8 million viewers from 9:00am-2:47pm, up from a 2.6 rating and 3.5 million viewers in ’12. The opening round last Thursday drew 1.4 million viewers, up from 1.3 million viewers last year (ESPN).

NOTES: NBC Sports Network’s coverage of the Tour de France last Sunday averaged 560,000 viewers, marking the most-watched final stage since ’09. The telecast was up 67% from ’12. Final week coverage on the net averaged 350,000 viewers, up 22% from last year. Complete coverage of the event on NBCSN averaged 287,000 viewers, down from 290,000 in ’12 (THE DAILY).... FS Southwest drew a 7.0 local rating in the Dallas-Ft. Worth market for Tuesday’s Yankees-Rangers game, marking the RSN’s highest-rated Rangers game this season. The previous high was a 6.9 rating for A’s-Rangers on May 21 (FS Southwest).

The charts below lists final ratings from recent sports telecasts.

 

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
CONCACAF Gold Cup: El Salvador-Haiti
7/15
UniMas
6:37-9:04pm
0.4
732
CONCACAF Gold Cup: Trinidad & Tobago-Honduras
7/15
UniMas
9:12-11:31pm
0.6
1,023
MLB All-Star Game
7/16
Fox
8:13-10:31pm
6.9
10,956
CONCACAF Gold Cup: U.S.-Costa Rica
7/16
UniMas
7:48-10:03pm
0.6
1,126
"Open Championship Today"
7/20
ABC
3:00-6:00pm
1.2
1,701
MLB: (regional)
7/20
Fox
4:00-7:30pm
2.0
n/a
"Octane Academy"
7/20
NBC
2:00-3:00pm
0.3
n/a
CONCACAF Gold Cup Quarterfinal: Mexico-Trinidad & Tobago
7/20
Univ.
6:11-8:31pm
1.4
2,610
"Open Championship Today"
7/21
ABC
3:00-6:00pm
1.5
2,129
"UFC's Road to the Octagon"
7/21
Fox
2:30-3:30pm
0.3
n/a
CONCACAF Gold Cup Quarterfinal: U.S.-El Salvador
7/21
Fox
3:30-6:00pm
0.9
n/a
Dew Tour: Ocean City recap
7/21
NBC
2:00-3:00pm
0.5
n/a
CONCACAF Gold Cup Quarterfinal: Honduras-Costa Rica
7/21
Univ.
6:40-9:06pm
1.1
2,172
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
MLB Home Run Derby
7/15
ESPN
8:14-11:07pm
4.1
6,651
British Open: Final Round
7/21
ESPN
7:56am-1:35pm
3.1
4,372
British Open: Third Round
7/20
ESPN
9:01am-2:47pm
2.7
3,776
MLB: Yankees-Red Sox
7/21
ESPN
8:00pm-12:56am
1.7
2,566
NASCAR Nationwide Series: Chicagoland
7/21
ESPN
3:00-5:47pm
1.6
2,341
"The ESPYs"
7/17
ESPN
9:00-11:44pm
1.5
2,269
British Open: Second Round
7/19
ESPN
7:01am-3:39pm
1.3
1,658
"NASCAR Countdown"
7/21
ESPN
2:30-3:00pm
1.0
1,459
British Open: First Round
7/18
ESPN
7:01am-3:45pm
1.1
1,398
British Open: Third Round (early coverage)
7/20
ESPN
7:00-9:01am
1.0
1,257
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