Dillon's Wreck Into Catchfence Mars Coke Zero 400 NASCAR To Stop Holding Banquets At Trump Doral World Cup's Overnight Rating Tops '99 Final NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years
SBD/July 26, 2013/Media
Some In TV Industry Worried About NASCAR Transition From ESPN To NBC; IndyCar Excited
Published July 26, 2013
SMILES DOWN GASOLINE ALLEY: In Indianapolis, Anthony Schoettle wrote there is "speculation among motorsports industry insiders that the new NBC-NASCAR deal could wreak havoc on the IndyCar Series schedule, but IndyCar officials weren’t letting that dampen their spirits Tuesday." The deal will "likely have two major, and relatively immediate, impacts" on IndyCar when it starts in '15. The inclusion of NASCAR races will "cause more cable networks to add the channel -- and add it to lower (less expensive) tiers." Also, NBC is "expected to promote its other motorsports properties -- including IndyCar races -- during NASCAR races." IndyCar VP/Marketing Kasey Coler: "Going back to the days of Versus, we could see this was a sports network with the resources and the vision to grow. This is a validation of that vision that was set out a few years ago" (IBJ.com, 7/24). NASCAR Chair & CEO Brian France said, "We would prefer to see a healthy IndyCar Series. I know we’ll help them significantly by moving to NBC and the NBC Sports Network. We’ll give a lot of visibility to that network and that in turn will be good for them" (INDIANAPOLIS STAR, 7/26).