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SBD/July 26, 2013/Colleges
UNLV Reorganizes Athletic Department In An Attempt To Streamline Communications
Published July 26, 2013
HELP WANTED: In Birmingham, Brandon Marcello noted Auburn Univ. is "creating two new positions in its athletics department in an effort to 'strengthen' internal operations." The "biggest addition is that of a chief operations officer, who will serve as the top official in the department under athletics director Jay Jacobs, and will carry similar responsibilities to that of an athletics director." The COO will "direct the overall planning, implementation, administration, direction, supervision, and day to day operations of the athletics department." Jacobs also will hire a CMO to "help with the department's branding and oversee their marketing efforts" (AL.com, 7/24).