SBD/July 25, 2013/Franchises

Celtics Season-Ticket Sales Remain Strong Despite Offseason Upheaval

The Celtics' "big-name departures of Doc Rivers, Paul Pierce, and Kevin Garnett have not resulted in negative reaction from fans at the box office," according to Baxter Holmes of the BOSTON GLOBE. Celtics President Rich Gotham said that about 90% of the team's '12-13 season-ticket base "has re-upped for next season." That number is "considered to be above the league average for season-ticket retention rate, which has been trending upward in recent years and, at the moment, is generally in the low- to mid-80s for most NBA teams." Gotham: "In these past six years, we’ve had years where we were 95 percent and above, so we’re a little bit down. But the good news is the new season-ticket sale demand has been comparable to the past few offseasons." Gotham noted that the "window for the majority of season ticket-holders to renew was closed by the end of June," which was prior to Rivers leaving for the Clippers, and the trade of Pierce and Garnett to the Nets. Gotham said that "no Celtics season ticket-holders have requested to cancel for the upcoming season" (BOSTON GLOBE, 7/25).
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