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SBD/July 24, 2013/Media
NBC Sports Boosts Motorsports Offerings With 10-Year, $4.4B NASCAR Package
Published July 24, 2013
BACK WITH THE PEACOCK: NASCAR Chair Brian France said, “Obviously (it's) a very exciting and huge day for the sport of NASCAR and industry of NASCAR. ... The future for us with all the assets of NBC, Universal and Comcast made a very compelling point to us that we’re better together going forward with their family of networks and assets. Not to mention we’ve had a long standing (relationship) with (NBC Sports Group Chair) Mark Lazarus. We outlined a terrific agreement.” Lazarus said, “We are thrilled to be back. When NBC was involved in NASCAR from 2001-2006, it was a very good experience for NBC. ... The quality of content this deal provides is really a game changer for us.” The move to NBC ends a relationship with ESPN that started in ‘81. ESPN President John Skipper in a statement said, “ESPN has enjoyed a long and mutually beneficial relationship with NASCAR. We have tremendous respect for the France family, the drivers and all in the sport and wish them well. We will continue to serve NASCAR fans through ‘SportsCenter’ and our other news platforms." The deal also ends NASCAR's 29-year relationship with Turner Sports.
AT THE TABLE DURING TALKS: NBC’s negotiations were led by Lazarus. NASCAR was led by France and VP/Broadcasting & Production Steve Herbst. Sports Media Advisors, a media consultancy headed by former IMG and NHL exec Doug Perlman, and law firm Proskaur, consulted NASCAR with NASCAR.