SBD/July 24, 2013/Marketing and Sponsorship

Timex Leaving As Sponsor Of NFL Giants' Training Facility After Four Years

Giants will replace Timex deal with sponsor from health-care category
Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal for some time. A new sponsor from the health-care category will be unveiled tomorrow, and that deal is also likely to include sponsorship of the Giants’ training camp, which opens this week. Other Giants health-care sponsors include N.Y. Presbyterian and Hospital for Special Surgery. However, one intriguing possibility badly in need of branding is Rutgers, newly merged with seven of the Univ. of Medicine & Dentistry of New Jersey’s schools in what was billed as the largest academic merger in U.S. history. Many health-care provides sponsor NFL training camps and practice facilities, including NovaCare (Eagles' training facility) and Bon Secours Health System (Redskins' practice center). NorthShore Univ. Health Care also sponsors the Bears and has branding on their practice jerseys. The Giants did not immediately respond for comment.
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