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SBD/July 23, 2013/Marketing and Sponsorship
Notoriety From Catfishing Scandal May Have Helped Manti Te'o's Jersey Sales
Published July 23, 2013
QUARTERBACK CLUB: 49ers QB Colin Kaepernick leads all players in jersey sales on the heels of leading his team to Super Bowl XLVII, and Kaplan said now that Kaepernick "has had his success, people are buying the jerseys for the first time.” Kaplan noted Kaepernick also “plays for one of the all-time great brands in NFL history.” NFL Net’s Mark Kriegel said, "I understand Kaepernick being No. 1. He's charismatic, he has the look, there's the biceps kiss and all that stuff." But with Dolphins QB Ryan Tannehill ranking sixth, Kriegel asked, “Is there some sort of Ryan Tannehill cult I don't know about?" Kaplan noted Dolphins fans have been “looking for a replacement for Dan Marino for decades,” and Tannehill had a "pretty darn good rookie season.” Kaplan: “If he is seen as the heir apparent to Marino … the South Florida fans are going to gobble up his jersey" (“NFL AM,” NFLN, 7/22). Meanwhile, Colts QB Andrew Luck comes in at only No. 19 despite a record-setting rookie season. Kellerman said Luck's "style of quarterbacking -- although he's capable of spectacular plays -- is more slow and steady" and could have resulted in his poor jersey sales. Wiley said Luck is a player that is "not advertised as a sexy football player stylistically speaking, but he's much better than given credit for" ("SportsNation," ESPN2, 7/22).