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SBD/July 23, 2013/Marketing and Sponsorship
Braun's Marketability Damaged By Suspension; Will Milwaukee Fans Forgive?
Published July 23, 2013
FALLEN IDOL: In Milwaukee, Michael Hunt writes, "To the question of how Braun's image will be affected in a town that has embraced and stood with him for seven seasons, a lot of it will be up to him." He has a "head start in that Milwaukee always has been quite protective of the legitimate star who has planted his professional and entrepreneurial flag in this city." It "might hurt the restaurant business he shares" with Packers QB Aaron Rodgers, but "so be it." It "might hurt his endorsements and cause people who saw him as something more than a rich professional athlete with human qualities to look at him in a different light, which is a very healthy thing indeed" (MILWAUKEE JOURNAL SENTINEL, 7/23).