SBD/July 22, 2013/Marketing and Sponsorship

UNC Requests Mouthguard Company Remove Basketball Player From Website

The Univ. of North Carolina has "sent a cease-and-desist letter to Iceberg Guards" regarding G Leslie McDonald, who "until recently had been listed on the company's website as a user of its products," according to Beard & Biesecker of the AP. NCAA rules "generally prohibit athletes from endorsing or promoting a company or product." UNC Senior Associate AD/Communications Steve Kirschner said Iceberg took McDonald's name "off their site as a customer last week." Kirschner said that UNC has "no official relationship with Iceberg to provide mouth guards or services to UNC athletes, nor with the two men -- Spencer Howard of Durham and Lee Gause of New York -- who formed Iceberg Holdings LLC and are listed on incorporation documents filed with the North Carolina secretary of state's office." The school has "declined to say how McDonald acquired the mouth guard." Iceberg's website shows "customized mouth guards, including one endorsed by former Tar Heel" and current Spurs G Danny Green, "ranging from $150 to as much as $1,500" (AP, 7/19).
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