Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/July 22, 2013/Marketing and Sponsorship
Target Puts Logo On Wrigley Field Wall As Company Looks To Further Inroads In Chicago
Published July 22, 2013
ENOUGH WRANGLING OVER WRIGLEY: A CHICAGO TRIBUNE editorial states the Cubs "got pretty much everything they wanted" at a "crucial Plan Commission meeting Thursday, making it a lock that the City Council will approve a Wrigley Field renovation plan soon." Chicago Alderman Tom Tunney's "last-minute appeal for a 10-year moratorium on inside-the-park billboards got no traction, and it's easy to see why." The business of the Cubs "should not be hamstrung for a decade." Tunney has a "stronger argument against the pedestrian bridge" the Cubs plan to build from Wrigley to a nearby hotel as part of their $500M renovation plan. The city "shouldn't sign over public air rights for an advertising vehicle connecting two private buildings." There is "nothing left in discussion that's a deal-breaker," and it is "in Chicago's interest to break ground on this project now" (CHICAGO TRIBUNE, 7/22).