Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities MLB Partners Activating Around World Series Stewart-Haas Signs Apparel Deal With Nike Xbox Activates With Sounders Jerseys, Kiosks Microsoft Attempts To Improve NFL Tablet's Reputation Cubs Looking Out For Corporate Partners
SBD/July 22, 2013/Marketing and Sponsorship
Target Puts Logo On Wrigley Field Wall As Company Looks To Further Inroads In Chicago
Published July 22, 2013
ENOUGH WRANGLING OVER WRIGLEY: A CHICAGO TRIBUNE editorial states the Cubs "got pretty much everything they wanted" at a "crucial Plan Commission meeting Thursday, making it a lock that the City Council will approve a Wrigley Field renovation plan soon." Chicago Alderman Tom Tunney's "last-minute appeal for a 10-year moratorium on inside-the-park billboards got no traction, and it's easy to see why." The business of the Cubs "should not be hamstrung for a decade." Tunney has a "stronger argument against the pedestrian bridge" the Cubs plan to build from Wrigley to a nearby hotel as part of their $500M renovation plan. The city "shouldn't sign over public air rights for an advertising vehicle connecting two private buildings." There is "nothing left in discussion that's a deal-breaker," and it is "in Chicago's interest to break ground on this project now" (CHICAGO TRIBUNE, 7/22).