SBD/July 22, 2013/Franchises

Warriors Hit Record For Number Of Season-Ticket Holders Despite 20% Price Increase

The Warriors have "gained 2,900 season-ticket holders since their season ended in the second round of the playoffs" despite a 20% average increase in ticket prices, according to Marcus Thompson of the OAKLAND TRIBUNE. The increase is the "second-biggest in the NBA behind" the Kings, who are "operating under new ownership after staving off a move to Seattle." The Warriors now have "13,600 season-ticket holders, the most in franchise history and the second-largest number in the league." Warriors President & CEO Rick Welts said co-Owners Joe Lacob and Peter Guber "knew it would happen." But both would be "hard-pressed to see it happen so quickly." Thompson noted the Warriors since this time last year have "sold 4,771 season tickets, the most in the NBA." The Warriors' season-ticket renewal rate was 92%, the "fourth highest rate in the NBA." Last season, 84% "renewed with the team coming off a 23-43 record." Meanwhile, the Warriors have "sold out 38 consecutive home games, the longest streak since Oracle Arena was expanded" in '97. Welts said that the Warriors would "like to cap season-ticket sales at 15,000." The team is "considering plans for a waiting list if it reaches" that mark. Welts for this season "hinted at amenity upgrades and other improvements he didn't want to reveal" (OAKLAND TRIBUNE, 7/20).
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